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‘WITHIN A MONTH I DIDN’T HAVE TO WORRY ABOUT MONEY ANYMORE AS SO MANY CLIENTS WERE SIGNING UP’

HOW TO ASSESS IF YOUR MARKETING IS WORKING

HOW TO ASSESS IF YOUR MARKETING IS WORKING

I came up with this formula because sometimes people do a piece of marketing – let’s say they do a newspaper ad, and they get no clients from that newspaper ad. It’s then very tempting for that person to think newspaper ads don’t work. I didn’t get any clients so it...

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How To Stay Focused

How To Stay Focused

This is interesting because I think people have a different understanding of what the word ‘focused’ means but let’s say I’ve a client talking to me saying, ‘Lucy, I’m just not getting done what I want to get done in my business. I don’t think I’m focused...

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Pricing

Pricing

This is probably one of the most sensitive subjects that my clients often ask me. ‘What should I charge?’, ‘’How do I know what to charge?’, ‘I don’t want to charge too much’, ‘I don’t want to charge too little’, ‘How come that guy down the road charges more than me?’...

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Closing The Sale

Closing The Sale

I think this is the most avoided, overlooked, underappreciated part of the getting new clients process.  So I think sometimes we’re under the impression that we can do some marketing, the enquiries will come in and they’ll just buy stuff from us because if they...

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How To Choose Your Ideal Client

How To Choose Your Ideal Client

When you do your marketing you need to know who your ideal client is because you’ve got to understand who you’re trying to market to to get the best results, and people get really worried about knowing who their ideal client should be but there is no right or...

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How To Write Compelling Marketing

How To Write Compelling Marketing

So this is the magic key that unlocks all the secrets in making good money in your business and it’s actually a lot simpler than you might think. All of you reading this will have a different kind of client base and will offer different sorts of services, and there is...

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How Much Marketing Should I Be Doing

How Much Marketing Should I Be Doing

The first thing to be clear on is how many clients do you want? Because if you want a thousand new clients you’re going to have to do a lot more marketing than if you want one new client. So ask yourself how many clients do I actually want and make that decision...

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Where Should You Be Doing Your Marketing

Where Should You Be Doing Your Marketing

People often ask me, “Lucy I want to get more clients, where should I be marketing?” And there’s not a standard answer for every single business but there is a process you can go through to figure out where you should be doing your marketing so let me share that with...

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Tracking Your Finances

Tracking Your Finances

Today’s video strategy is about tracking your finances which sounds really boring but if you’re one of those people that feels like you’re busy and you have clients but at the end of the month you still can’t understand where the money is this is something that you...

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Tracking Your Marketing

Tracking Your Marketing

Nearly all marketing works. As long as you’re marketing in compelling language and in a place where your typical ideal clients are going to see that marketing then pretty much all marketing works. It’s not that there’s certain things that work better than others...

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